The persevering with assimilation of Data Technology (IT) into marketing follow is an issue of our time. The Center is ruled by Kellogg’s perception that college students and practitioners learn finest when given opportunities to use rigorous research-primarily based principle to actual-world marketing problems with urgent significance to at this time’s businesses. This yr allowed me to place all my studying from my undergrad into follow and develop many important advertising abilities. Students take on the role of a advertising manager tasked with creating and launching a new product.
The course director Tony Lindley has worked in senior positions in sales and advertising all his working life, as a practitioner and then as a facilitator and advisor. We also have dozens of market specialists in the Shopper & Shopper Insights and Client Advertising and marketing Analytics Middle groups, who do leading-edge econometric modeling, in-depth research, and also work with purchasers to develop proprietary tools. The benefits of the MSc Advertising Follow are endless, and have ready me to move further towards an thrilling marketing profession.
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