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This capstone unit bridges the hole between principle and follow by integrating information and consolidating key skills developed throughout the Advertising major. Working in the fast-paced, exhilarating and inventive discipline of promoting and sales represents a horny professional profession path for a lot of graduates, but to succeed and lead on this dynamic setting requires resilience, tenacity and a capability to cope beneath stress.
More particularly, a CMO is expected to be a pacesetter in defining the mission of a enterprise, in analyzing competitive market situations, in developing enterprise targets and goals, and in defining customer worth propositions and advertising methods that create value for a business unit as an entire.
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