In the business world, especially in handicraft products, product marketing strategies are often forgotten by craft business activists and are more focused in manufacturing products. In this article we will discuss 5 marketing strategies for craft products that you should try to achieve maximum profit.
A good and appropriate craft product marketing strategy will make a big profit to get good cash flow for the business or company you run, most businesses fail because they don’t implement good marketing strategies, and cash flow is messy, even if you know and plan about the strategy marketing will actually help us on the way to the goal that was created from the beginning. Most businesses fail because they don’t implement good marketing strategies, and cash flow is a mess.
Here are 5 Marketing Strategies for Craft Products You Should Try:
1. Determine the Target Market for Handicraft Products
Many handicraft entrepreneurs have high ideals and end up stuck in production that is not in accordance with market tastes, in every business determining the target market is very important because if the target market is right on target then the production will be more efficient and effective. If you want to get the maximum profit, you also need to understand the tastes of prospective buyers of your product and also their needs, including understanding the current trend movements.
2. Making Unique Craft Products
After you determine your target market, the next step you have to do is create a unique product so that it can become a tradermark and be known or remembered by people because there is something different from your product, for example from packaging, shape, color, and many other factors that you can develop. This is what distinguishes your product and makes it more special than your competitors.
3. Do Promotions according to the Target Market
Promoting according to the target market is an important step after you know and determine the target market of your business. Determine the promotional or marketing theme that you have to do to attract the consumers or target markets that you have set beforehand.
If you don’t have a promotion concept, here are some ways to develop your promotion concept:
a. Look for insights or references that are relevant to your target market. For example making origami products or paper crafts, if the target is children, look for what children like and what benefits you offer to parents so you want to buy your product.
b. Analyze competitors and apply ATMs (Observe, Imitate, and Modify) to your business.
c. Promotional themes must be creative, original, and attract people to action.
4. Take advantage of Online Marketing
Marketing products through online media is very effective. Besides being cheap, this method is also more effective and efficient for promoting the products you sell. There are several ways to promote products through online media, for example making Instagram, in addition to being a catalog for your products, Instagram can be a very good promotional channel.
In addition to Instagram there are still many other ways in online marketing, you can try such as creating a blog, online store, or through other social media accounts such as Facebook, Twitter, Youtube, etc. In addition you can also try to join online forums that allow you to establish relationships more broadly, this will facilitate you in marketing products.
5. Following the Event and Bazaar
Your business will not grow significantly if you are lazy to introduce the products that you have made. One marketing strategy for introducing your product is to take part in exhibitions or fairs. By joining the bazaar you have the opportunity to showcase your products. In addition, by taking part in exhibitions, you can build relationships to develop your products.
That’s 5 Craft Product Marketing Strategies You Should Try, but as the discussion at the beginning of the article in addition to determining the Marketing Strategy, you are required to manage your cash flow related to the promotion planning that is done.
Online financial management accounting software like Harmony will be what you really need. Harmony will help you as a business owner to find out your business financial reports, financial analysis from income to financing needed related to all expenses that are accumulated in the promotional planning program that you do.