To expand the market to be wider, marketing is one of the spearheads in doing business. The right marketing strategy can increase buyers and also retain them. Especially in today’s digital era, marketing strategies can be carried out in various ways, one of which is by utilizing digital platforms. However, keep in mind that some products and services will be more appropriate if they are marketed conventionally and take advantage of offline activities compared to online. For this reason, as a business person, it’s a good idea to know your target market as well as the services and products offered before marketing them to customers. The following is an effective strategy that can be used to market its products and services to attract customers.
Varied Marketing Strategies
Not only fixated on one type of marketing strategy, a varied strategy can help a business to attract and retain customers. Repetitive marketing strategies may not be effective for old customers, but they can be vigorously implemented for new customers.
Social media not only serves to promote something but can also be used to expand business networks. Not only holding customers, but also agents and resellers. Don’t miss trending and current news. Make sure that the business you are running is in the circle of customers and business partners. Thus, business actors can attract business communities that are in accordance with the products being promoted.
Don’t Ignore Field Marketing
Even though technology makes it easy to do marketing online, it doesn’t mean that business actors can ignore field or offline marketing strategies. This can be done using a sales canvas, where they can provide product or service visualizations to customers, besides that interactions with potential customers can also be more personal by adjusting intonation and body language.
Utilize Event Marketing
Events are one of the right channels and mediums to introduce products or services to customers. These competitions and events can be carried out offline or online to create emotional as well as rational closeness between customers and existing products/services. Thus, their opportunity to make purchases or consume products will be very large.
Create Giveaways and Promos
Making giveaways and promotions can also be one of the ways businesses do this. Not only done through social media, giveaway and promotions can also be done directly through certain events related to products and services.